Social Media: forms of electronic communication (as Web sites for Social networking is like dating-it's time consuming, and it takes a lot of. Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding. Today six out of every ten Americans use social networking sites (SNS) Otherwise there are few demographic differences when it comes to.
Men vs. Women: Who Is More Active on Social Media? | Brandwatch
In social networking, it's a lot of rich conversation and questions. You're having deep, informative conversations with people in hopes of sparking a connection and gaining a new fan or follower while growing your referral network.
On the social media side of things, you're trying to drive engagement, and you can't do that with word Facebook posts. No, you need to be posting and sharing images, videos, infographics, and other meaningful pieces of content to keep your audience engaged and interested in your brand.
It's not to say that this type of content can't overlap, but how you use the content should be different.
5 Biggest Differences between Social Media and Social Networking
You can create your posts and schedule them out days ahead, and then sit back and watch the engagement that takes place. With social networking, there's no automated way to really grow relationships, and you can't cut corners.Top 10 Biggest Social Media Websites & Apps
Each interaction you have needs unique focus and attention. Social networking is like dating-it's time consuming, and it takes a lot of time and effort to really make it work, but it's all worth it in the end. How you attribute ROI to your social media and social networking is going to differ because you need to go about the two completely different.
Measuring the ROI from your social networking efforts is going to be easier because there's more direct response-if your network of social followers is increasing, then that's measurable ROI.
But since your social media strategy is about generating buzz and engagement, it's a bit difficult to nail down that type of return. Over a longer period of time, you should be able to attribute some type of success, but it's not going to be as clear as it is in your social networking game.
Part 4: Social networking sites, Cell Phones, Dating, and Relationships | Pew Research Center
Eventually you may want to branch out with other social networking platforms like LinkedIn and Pinterest. Social networking is all about engagement -- creating relationships, communicating with your readers, building your following and connecting with your online audience. If you treat social networking like social media, you will come off as someone using a bullhorn. It's important to listen as much as talk with social networking. Your social networking goal and strategy: Your social networking goal is to interact, converse and create conversation: Realize social networking is a marathon and not a race as it will take time to build relationships and grow your following.
Work for buzz and excitement on your book, product or service. Remember that people naturally gravitate towards people who they find relatable and who have similar experiences and interests.
Investing in relationships can build loyal fans. There is some overlap and integration with social media and social networking.
Social Media vs. Social Networking
Social media experts at SocialMediaExaminer. YouTube, on the other hand, is a tool for video, so it's social media. Chatting with other colleagues on LinkedIn?
Both work together for your overall social media strategy. To develop your digital strategy, decide what types of media you want to create and use social networking to build up your following so you can brand yourself as an author.
Once you successfully have your social media and social networking strategies working in harmony, you will be more connected with your audience and be able to more effectively promote not only your books, but also your apps, conferences, videos, webinars, websites and more. You will be actively increasing the value of your personal brand as an author, and reaching the right people with your unique message.